Ensure your topic fits your audience's interests, and you know that topic well! These two elements need to work together to produce high engagement and pleasing results. Know The Needs of Your AudienceĬonducting thorough market research to identify your target audience is a must! This step should be done carefully and precisely, as the following step involves choosing a topic for your podcast. Use eye-catching artwork and make sure your podcast is available on top podcast apps like Apple Podcast, Google Podcast, Spotify, Audible, etc. Optimize your podcast title and description with relevant keywords so that it shows up when people search for relevant topics. If you want people to listen to your podcast, you need to make it easy to find. You could spice it with interactive sound effects, talk with excitement to attract listeners' attention, and express yourself convincingly. It should give listeners a taste of what your podcast is about and why they should continue listening. Your podcast intro should be short, sweet, and to the point. There are several ways to ensure your podcast is being listened to by fans who have downloaded it.
How To Make People Listen To Your Podcasts After Downloading Them
Nonetheless, data gathered by Podnews suggests 13% of podcast downloads are never listened to.Īs a podcast producer, your final aim is to be appealing enough to your fans in the long term for them to take the time to download and listen to your podcast every time you publish something new! Now that you know the difference between podcast downloads and listens, you may want to explore how you can ensure higher listenership among users who have downloaded your podcast. Podcast apps do know this, but they rarely share the data. Podnews states that no podcast hosting company ever knows whether or not people who have downloaded the podcast eventually listen to it. It's when people take the time out of their day to sit down and listen to your show on different platforms. Podcast listens refers to the number of people who have played your podcast episode. On the other hand, podcast listens give you a better idea of your podcast's popularity. As a result, people get to download many podcasts that they eventually do not listen to. The answer is that many podcast apps are automatically set to download the latest podcasts, those relevant to the user's interests, or other podcasts based on certain metrics. As a result, the podcast isn't "consumed." You may then wonder why people would download the podcast if they're not going to listen to it. Many people download the material to their devices but don't end up listening to it. The number of downloads, however, often creates only a vague idea of the audience's attitude towards the podcast. Thus, the number of downloads comprises a big part of your podcast's overall reputation. According to The Podcast Host, if your podcast gets more than 3062 downloads, it is in the top 1% of all podcasts. The number of downloads can be found in most podcasting analytics dashboards, and it's a good metric to track because it tells you how many people are interested in your content. As mentioned earlier, podcast downloads happen when someone downloads your podcast episode with their app. Let's begin with a look at podcast downloads.
So how do you make sure you're tracking the right metric? And which one is more important: podcast downloads or listens? Podcast Downloads Podcast listens, on the other hand, happen when someone uses their podcast app to play your episode. Podcast downloads occur when someone downloads your podcast episode with an app like Apple Podcasts or Google Play Music. Most people think of these two as the same thing, but they're actually quite different. When starting a podcast, it's essential to understand the difference between podcast downloads and podcast listens.